There is a new sailboat racing series that wants to become the Formula 1 of sailing. The boats go fast (50 MPH) and the races are short (15 minutes). And that’s not all, there are also crashes and clashes of personalities.
The events occur over a weekend, with a some fleet races of 9 boats to determine the top three and then a winner take all final at the end of racing on Sunday. If sailing and exciting are two words that just don’t go together for you, give me 15 seconds and watch this start and first leg of the final in Spain during season 2.
https://www.youtube.com/live/aKBIhM650H8?feature=share&t=3841
In Formula 1, there are usually a dozen or maybe two dozen passes during a race between 20 cars that lasts 90 minutes. If you are still with me, just try to count the number of passes in this three minute segment during the St Tropez event this season:
https://www.youtube.com/live/L7NPqx5mV34?feature=share&t=1270
From last to first, from first to 5th, and plenty of mixing it up in between. You just cannot look away for a second.
If you want more, Sail GP happens in Sydney, AUS this weekend and will be live on YouTube for those of you in the USA. The races start at 2 PM Sydney time, which is 7PM the day before on the west coast. So perfect for Friday night entertainment. You can also watch after the fact on YouTube – any time you like.
The links to the live sessions should be up on the YouTube channel tomorrow sometime (but won’t work until the time of the event):
https://www.youtube.com/@SailGP
For some nuts and bolts about the marketing of SailGP.
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