I think it depends on how the networks handle it. If you watch SailGP on CBS, they put commercials in the race...when the race only lasts 14 mins. There is 10 mins between races...just begging for ads. Somebody had the rights for AC 34 race 19 which prevented it from being on YouTube until 2 years ago. We could watch all 18 races, but not the deciding race. These deals need to be managed better to grow viewership in the US.
For sure the AC event has come a very long way since the last of the 12m racing. Hard to believe it's already been ten years since the amazing comeback in SF. I was there to watch. It was an unbelievable accomplishment.
Yet still less than 2m viewership surprises me.
I'm curious Jay, your thoughts on what the sport and event might do, to continue to grow US interest & viewership?
I think it depends on how the networks handle it. If you watch SailGP on CBS, they put commercials in the race...when the race only lasts 14 mins. There is 10 mins between races...just begging for ads. Somebody had the rights for AC 34 race 19 which prevented it from being on YouTube until 2 years ago. We could watch all 18 races, but not the deciding race. These deals need to be managed better to grow viewership in the US.
For sure the AC event has come a very long way since the last of the 12m racing. Hard to believe it's already been ten years since the amazing comeback in SF. I was there to watch. It was an unbelievable accomplishment.
Yet still less than 2m viewership surprises me.
I'm curious Jay, your thoughts on what the sport and event might do, to continue to grow US interest & viewership?